FREE MASTERCLASS
IRRESISTIBLE RESULTS
Twenty-one ways to talk about your work, and call in exactly the right clients
Free. Full slide deck included.
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Stuck saying "here's my thing, it's really good, do you want it?" — and knowing that isn't working?
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Sick of the sound of your own voice describing the same offer the same way, over and over and over again?
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Selling something genuinely valuable but hard to point at — and struggling to make it concrete?
What if the problem isn't your offer, but the way you're describing it?
Inside IRRESISTIBLE RESULTS, I'll show you...
- Twenty-one different ways to describe an offer — including solutions, quick wins, stepping stones, ripple effects, the happy future — and fifteen more, each of which reaches a different person in your audience.
- How to talk about intangible work without retreating into jargon or vagueness (particularly if what you do is energetic, spiritual, or hard to point at).
- The Offer Hierarchy — why outcome, energy and elements aren't equally important, and roughly what proportion of your marketing each one deserves..
- Power phrases that handle objections before anyone voices them, so your sales conversations get shorter and considerably less uncomfortable.
- What to do when you haven't got testimonials yet — three other kinds of proof, and how to start collecting the real thing.
INCLUDED:
The full slide deck
Every framework and example from the class, on printable slides you can work through at your own pace.
Free. Yours to keep.
IRRESISTIBLE RESULTS
Because the right description is all that's needed to call in the right client.
MEET YOUR HOST
I'm Brian Cormack Carr, and I've been coaching professionally for twenty years — most of that time with practitioners, creatives and spiritual entrepreneurs.
What I've noticed in that time is that people rarely have a quality problem. They have a description problem. The work is good; there's just one way of talking about it in circulation, and it happens not to be the way their ideal client needs to hear it.
That's an easier thing to fix than it sounds, and it's what this class is about.
I've also spent nearly thirty years in the charity sector, which taught me a good deal about what happens when good intentions meet a spreadsheet. I'm the author of four books including How To Find Your Vital Vocation, and I've built a number of coaching and business-development courses over the years — among them Tarot Coach GO PRO, Magical Masterclasses and Offer Wizard.
Brian
GOT QUESTIONS?
Is this only for coaches?
What if my work is a bit 'woo', and hard to explain?
Is this a hard-sell marketing class?
I don't have testimonials yet. Is that a problem?
Do I need an offer already?
How do I get it?
I have one last question — can you help?
IRRESISTIBLE RESULTS
Seventy minutes, twenty-one ways, and a framework for deciding what to say first. Yours, for an email address.
What Viewers Say...
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"That was great - I was feeling really stuck about how to talk about my work, but have come away with a TON of ideas."
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"Amazing! I talked about your concept of 'ripple effects' in an email to my list, and got two coaching inquiries as a direct result!"
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"I love that you discussed how to talk about intangible benefits in specific and compelling ways."
Tell me where to send Tarot to the Nines
You'll receive all nineteen videos plus the summary guide in your inbox within a few minutes — and you'll join Into The Imaginal, my regular newsletter on tarot, symbol, and the creative life. (One click unsubscribes you at any time.)